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Focused On Unifying Health AND Performance Goals.

NuEthix is built upon the 4 pillars of honesty, integrity, transparency, and truth.

Stephaney (Natty Nutrition), Jason (Scooby Prep) and Vince (Nutrition Dynamic) saw a huge gap in the supplement industry: most supplements were aimed at EITHER bettering one’s health OR helping to enhance physique and performance goals.

So these health & nutrition coaches teamed up to bring top of the line supplementation to help people reach their physique and performance goals while ALSO improving their overall health and wellness.

Meet The NuEthix Team

Jason Theobald

Formulator

Sought after nutritionist/trainer in the world of physique sports. He works closely with athletes at all levels from those wanting to shed body fat for the beach, natural physique competitors, power-lifters and IFBB pros.

  • Body Building
  • Physique Competition
  • Nutrition Consultant
  • Certified Functional Nutrition

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    JASON THEOBALD, J.D., AFPA

    is a sought after nutritionist/trainer in the world of physique sports. He works closely with athletes at all levels from those wanting to shed body fat for the beach, natural physique competitors, power-lifters and IFBB pros. Jason operates www.scoobyprep.com and has 10 years experience helping bodybuilders get into peak conditioning for the stage.

    Jason is also a competitor himself with REAL world in the trenches experience at all levels of the NPC since 2002. Jason hasn’t lost a bodybuilding NPC class since 2007 spanning 15 plus shows and 4 classes, bantamweight, lightweight, welterweight and middleweight. Recently, Jason found his niche’ with the creation of Classic Physique, winning the Overall at the NPC Indianapolis on his way to an Overall win at Masters Nationals in the over 35 class earning him his IFBB PRO status.

    Jason is a regular guest speaker on multiple podcasts, he was a guest speaker at the 2016 Physique Summit on the Q&A panel and will be a featured speaker at the 2017 Physique Summit lending his expertise to all things related to training, nutrition, supplementation, and other various topics in the industry. He has experience formulating supplements since 2008 when he brought out his first product under his wife’s company Natty Nutrition.

Stephaney Theobald-Noe

CEO

Stephaney is an AFPA Certified Nutritional Consultant and Personal Trainer as well as a former National level NPC athlete (competing in both Figure and Women’s Physique).

  • Certified Nutritional Consultant
  • National Level NPC Athlete
  • BS Mechanical Engineering (magna cum laude)
  • GE Leadership Program Graduate

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    STEPHANEY THEOBALD-NOE

    began her career by entering, and eventually graduating from, a leadership program in a fortune 50 company. She spent the next few years managing multi-million dollar IT projects as she began her climb up the corporate ladder. Unsatisfied with her career path and the stressful, unhealthy lifestyle it promoted, she began finding outlets in fitness and sought ways to turn her passion into a new career.

    In 2008 she founded a coaching company that quickly thrived, and along the way she and her business partner (Jason Theobald) began formulating supplements to help their clients (and themselves) achieve their goals. Between the years of 2008-2012 Stephaney also competed in women’s figure and physique bodybuilding competitions, competing at the national level the last 3 years. While at first it helped her become her healthiest self, it quickly led to becoming her unhealthiest self. She spent the next 4 years trying to fix the metabolic damage created from years of dieting on top of lifestyle stress. This led her to a functional health specialist named Vince Pitstick who, with the help of natural supplements, led her to a place of true overall health and wellness.

    Stephaney, Jason and Vince began learning from each other and sharing their visions for the fitness industry and quickly realized their visions aligned. In 2017 they founded NuEthix Formulations in an attempt to bridge the gap between the medical industry and the performance industry, creating products that people could TRUST to help them feel better on the inside while also looking better and feeling more confident on the outside. The company grew quickly and Stephaney has served as the CEO since 2019.

Vince Pitstick

CSO

Vince has spent over a decade in the deep science of supplementation and nutrition in all areas of medicine, sports, and weight loss.

  • Certified FirstLine Therapist
  • Functional Medicine Consultant
  • Chronic Disease Educator

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    VINCE PITSTICK CPT, HC, FLT

    has spent over a decade in the deep science of supplementation and nutrition in all areas of medicine, sports, and weight loss. Understanding the manufacturing and distribution of supplementation and therapeutic nutritional science came as an award winning Functional Medicine Consultant for Metagenics INC . He has worked with top doctors in the field of nutritional therapies and athletic performance for over 8 yrs. Learning the details of the supplement industry, quality control, and how that affects outcomes to the patient or athlete is something little understood in the performance supplement industry, yet this is where Vince excels.

    From physicians clinics to sports arenas Vince has worked closely with patients and athletes first hand, which led to his opening of Nutrition Dynamic in 2012. A full spectrum facility with multiple locations over Ohio and Kentucky that provide nutritional health programs, health care practitioners, and athletic coaches working closely together to bring the best of health and nutritional programming to the public.

    Vince understands performance nutrition himself as he competed in NPC at the national level for over 2 yrs. He now is a coach with his own team of athletes (Team:Alpha) which represents athletes in MMA, Cycling, Wrestling, NPC, IFBB, and many more.

John Gorman

Chief Business Officer

John is a physique enhancement specialist who works with clients ranging from professional bodybuilders to executives to parents who want to get into shape for the first time. John's athlete's have won over 450 times to include numerous class wins, overalls and world championships..

  • Bodybuilding/Physique Enhancement
  • Public Speaker/Educator
  • Business Consultant
  • 4x Published Author

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    JOHN GORMAN (BA, MA, CPT)

    is the owner of Team Gorman, a company that works with a wide variety of people on physique enhancement ranging from professional bodybuilders, crossfit athletes, powerlifters, high school wrestlers, the mom of 3 kids looking to get into shape, athletes trying out for the NFL, and much more.

    John's bodybuilding clients have won over 450 times to include multiple World Championships, Pro show wins, overalls, and as a Coach has won 15 Team Awards. John is a serial entrepreneur who also owns the Phat Muscle Project supplement company, co-owner of Nuethix Formulations, owner of John Gorman 1 on 1 Consulting & Extended Learning, former owner of 2 Anytime Fitness locations, a 4x best-selling author, is host of Elite Physique University podcast and PHAT Muscle Project podcast, and proud family man and father to his two boys.

Zeb Crawford

Executive Operations Manager

Zeb is an AFPA Certified Nutritional Consultant and an AFAA Personal Trainer as well as a former NPC athlete.

  • Certified Nutritional Consultant
  • Certified Personal Trainer
  • BA Mass Communications (Public Relations) | Business Marketing Minor
  • 6+ Years Social Media & Digital Marketing

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    ZEB CRAWFORD

    is an AFPA & NESTA Certified Nutritional Consultant and AFAA Personal Trainer as well as a former NPC athlete (bodybuilding). He has been helping clients with their fitness goals since 2012, formerly coaching for Natty Nutrition and now for his own company that he started with his wife (Ambrea) at the beginning of 2024, Pozitive Wellness. Zeb and his wife work with general nutrition clients, couples and those looking to revamp their nutrition and workout routines.

    Zeb was involved in Social Media management and Digital Marketing for 6+ years, working with small, local brands to large companies with a worldwide presence. He has been involved in content creation, management of 20+ monthly clients, reputation management and successful ads across all platforms.

    He was also an athlete and brand ambassador for two other successful brands in the industry for 3+ years, helping to push products, setting up demos at stores and events, and acting as a positive influence for the brands. Zeb's understanding of marketing, social media presence, brand image and passion to help others makes him the perfect fit as COO for NuEthix Formulations, working as Stephaney's right hand man.

Dr. Carrie Jones

Chief Medical Officer

Dr. Carrie Jones received her Master of Public Health while also completing a 2-year residency in women's health, hormones, and endocrinology.

  • ND, FABNE, MPH
  • Clinical Expert for the Lifestyle Matrix Resource Center
  • Host of Root Cause Medicine Podcast
  • Serves on Under Armour's Human Performance Council

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    CARRIE JONES, ND, FABNE, MPH

    is an internationally recognized speaker, consultant, and educator on the topic of women's health and hormones with over 20 years in the industry. Dr. Jones graduated from the National University of Natural Medicine in Portland, Oregon where she also completed a 2-year residency in women's health, hormones, and endocrinology.

    She went on to get her Master of Public Health and was one of the first to become board certified through the American Board of Naturopathic Endocrinology for which she served on for several years. She was the first Medical Director for Precision Analytical, creators of the DUTCH Test and the first Head of Medical Education at Rupa Health.

    She is the host of the Root Cause Medicine Podcast. She served as the Clinical Expert for the Lifestyle Matrix Resource Center and is on Under Armour’s Human Performance Council. Currently she is the Chief Medical Officer at NuEthix Formulations and Head of Medical Education at Metabolic Mentor University.

We keep a close eye on all aspects of the manufacturing process as well as the therapeutic outcomes at the consumer level.

From testing each ingredient at the raw level to having third party publicized testing after manufacturing and keeping tabs on customer feedback and lab work (through our network of health coaches) we ensure every product contains and does what is says.

You can enter your product name and/or enter your lot number found on your bottle in our search bar at the top and you can find your assay results showing that what is on your label is in your bottle.

Our formulators are on the front lines of the fight for health and wellness. 

They see the struggles people face and help find natural solutions to overcome the obstacles and get to the ROOT of the issues instead of just masking the symptoms or creating/exacerbating OTHER symptoms.

The seal of quality is our guarantee that what is on the label is in fact in the bottle. We also guarantee our products raw materials are tested before they enter the facility, 1 of 5 only drug free manufactures in the nation, for microbes, drugs, heavy metals and label claims.